15th annual conference of Iranian scientific pharmaceutical society
The 15th annual Conference of Iranian scientific pharmaceutical association
24-26 Aug 2016 -Razi Hall –Tehran
The 15th annual Conference of Iranian scientific pharmaceutical association with title of patient, pharmacist and pharmacy and focus on pain and its treatment was held on 24-26 Aug 2016 in Razi hall.
The Minister of Health, Treatment and Medical Education and 2000 pharmacists attended the conference.
As regards pain is a common problem in all communities, so the pain and its treatment, has been chosen as the main focus of conferance. Hamid Khoei the secretary of the association said in opening ceremony.
He added, during the three days of the Conference, about 35 famous scientists and researchers presented their latest achievements in pain management for participants.
The several Pharmaceutical, Medical equipments and Cosmetics Companies attended the event.
Golden life team also attended the conference with a 9m2 private stall. We informed about 8 old products and also present the new one.
About 600 pharmacists visited our stall in 3 days of the event.
The third international congress of Iranian intensivists
The third international congress of Iranian intensivists
Shahid Beheshty University , Tehran, Iran.
20 January 2016
The third international congress of Iranian intensivists was conducted in Shahid Beheshty University, Tehran, Iran. The congress revolved around introducing the latest literature in ICU setting which involved hours of lectures in four different halls by Iranian and non-Iranian key opinion leaders over three days period from 20 January 2016 with more than 1000 specialist audience in the pharmaceutical sector.
Fresenius Kabi participated in this event by securing a booth in a strategic location close to the main hall entrance while also acquiring a key time slot for Fresenius corroborated speaker in the main hall of the venue. Evidently the lecture was one of the highlights of the three day marketing event especially as Fresenius Kabi’s key rival in parenteral nutrition .This was especially evident as Fresenius Kabi was the only brand in the congress to be able to present the fitting products in the main hall via placement of specific marketing stands into main hall lecturing venue and the main hall VIP backstage area where KOLs took rest prior to their respected lecture commencement. Consequently, the three day even at the noted venue was indeed a hit, as many key opinion leaders were successfully detailed and various enteral nutrition related marketing attempts were initiated by the Fresenius team. For example, marketing of Fresubin series along with partial parenteral nutrition (PPN) addendum viability of utilizing omega three enriched SMOF Lipid together to satisfy caloric requirements along with positive immunomodulatory benefits have been concentrated upon.
The Thursday night was dedicated to a dinner event which was conducted at the 26 floor of Azadi hotel on 21 January 2016. This gathering included most of the key intensivists in Iran which were invited to a friendly dinner. The main participants came from Tehran, Shiraz, Tabriz, Esfehan, Mashad, Ahwaz and so forth. The Fresenius Kabi team also used this opportunity to further increase their profile among these intensivists which were previously detailed. The detailing of KOLs were subtly conducted in their respected tables with the general theme of introducing Fresubin series into state hospitals which generally lack the financial muscle to incorporate such products within their portfolio.
Overall, the even proved to be wonderful as Fresenius Kabi was successfully presented and various enteral nutrition centered marketing attempts were yet initiated considering the gathered information regarding both advantages and disadvantages of using them in ICUs in Iran.